Resume : 10th (Ke-10)
Date : Monday, August 2nd,2021
Topic : "Pemasaran Buku " " Book Marketing "
Speaker : Agus Subardana.,S.E.,M.M
Moderator : Aam Nurhasanah.,S.Pd
The best thing about an advertisement is that people don't really see it, but They memorized it. Ms.Phia
Big 10 People, the tenth meeting today was on Monday. so, hate Monday is just an old story, it's almost like a history, Ha-Ha. Menulis menulis menulis. la la la la la.. It's time to Rock People. And Om Jay as the host, Opened the class with his cheerful hello.
Tonight the meeting moderator was Bu Aam nurhasanah and the Speaker was Bapak Agus Subardana. The topic discussed was how to market the books you've written and introduced them.
Bapak Agus Subardana was graduated from Mercu Buana Yogyakarta University in 1998 majoring in Graduate study of Management and finished his Master's degree majoring in Marketing management in 2012 from Satya Negara Jakarta University. And now act as PT Andi Offset Yogyakarta, which is a major publisher. I took his resume link from Om jay's blog page, Check on his Resume link :
From his Resume and some research of mine about his experiences and writing. I am very much convinced that Bapak Agus is a great marketer, he is a Pro in marketing, in fact, I can say he is a Master in the field. Learning from another astonishing expert.
our speaker shared the details about marketing strategies in pandemic time, Je explained that since the pandemic of COVID-19 there are many publishing companies that went bankrupt. Surely this happens in almost every business bassist, collapsing due to the condition.
Foto WAG Menulis - Agus Subardana
As shown on the slide above that there are many book stores closed down since the pandemic and PPKM program. Not only that, many big or major publishing are also going bankrupt. Such a great loss for the publishing and book reader.
Bapak explained in detail about the condition of book publishing and bookselling, based on the graphics trends he shown that the graphic goes down below the average of the lowest selling line. that is why he then said that we need to change our marketing strategy, which is changing from offline marketing to On-Line marketing strategy.
Foto : WAG Menulis-Agus Subardana
It is about changing our mindset too, that we need to focus and learn about digital marketing strategies. That is what we have known as Digital transformation, the change of thinking strategy in finding the target market. As we have understood that this COVID-19 has forced every sector to change its strategies to face it. here are below the impact of the condition ;
- Change the economy into Low Touch Economy, means that it is the era where people have fewer physical interactions.
- Change the publishing business marketing into Digital Marketing
- Change of social activities in family, business, school, and other sectors way.
Foto: WAG Menulis - Agus Subardana
Here are also some strategies that we can use to maintain the business in bookselling and publishing.
- Stay in touch with the book reader in Social Medias
- On-Line based book format, or provide E-book type
- Community-based book marketing
- Be the first to sell and innovate
- Give discounts and excellent service
- Be sensitive to consumer needs.
And those marketing strategies are generally influenced by factors that include:
1. Micro Factors, namely intermediaries, suppliers, competitors, and the community.
2. Macro factors, namely demographic-economic, political-legal, technological-physical, and socio-cultural.
While the marketing strategies that PT Andi offset take advantage of are by these two types of the special way they call it with " Serangan Udara " and "Serangan Darat". which means that they use marketing both On-Line and Off-Line strategies. that is why this publishing company owns 87 branches from Aceh to Papua.
CHECK ON THE LINK TO CONTACT PT ANDI OFFSET YOGYAKARTA
Pak Agus today emphasized his presentation only on marketing since he wanted to also inform the participant that we need to really understand how to market our book after it is published and to also make sure that we will see the target market and use the best marketing strategies within the digital marketing ways.
The most important point I Learnt from his explanation about marketing strategies in this pandemic condition is that we need to really focus on how to give service of excellence towards the market, to keep the market stay with our products, books, we need to keep them informed about our new products, new services, best price, and discounts. Massively promote our product on every social media and keep the selling stabilized and increased throughout the time.
And here was my question related to the marketing topic
Bapak Agus Subardana the speaker today, gave a respectfully great answer to my questions about whether it is possible to promote or market a non-published book and will it be possible to have a major publisher in publishing puppet books. I am so happy I got the best answers.
This is what we need to pay attention to, is that we have to make anti-mainstream content about our product knowledge so that our consumers will be well informed and get the best knowledge about the books we have published and are about to publish. The main key is high integrity and proactive communication. Also, make sure to map and learn about every book store type before we market our book.
What I can Wrap from his extra clear explanation is that make as much as advertisement and in as many places as you can, if you are ready to market your ook, the highlighted line from the speaker is that we need to be more sensitive, show more empathy and compassion to the readers need.
As I always say Give positive everywhere and every time, and if you don't get positive feedback or response, at least you will have a life savings of positivity. Someday your positivity will be given back to you in an even better way than you have given, for example, a good market to start selling your book to.
Remember maybe not many people will watch your advertisement but eventually, they will remember what they see continuously, so, keep on promoting then you will meet the target.
